The article is wasting our time.
Those of us who were force-fed useless mathematics since 1st grade have already closed our minds completely to any attempts at beautifying something that we normal people, after +-/, see as completely fucking useless, boring and hate-inducing. At least I feel that way, but I assume I'm not alone.
I was force fed not only simple +-/ but several university level courses. Why? Because I wanted to get myself a programming degree and for that one, somehow, needed a whole bunch of weird-ass algebra and shit. I could see no reason for learning that at 15, when I was writing Pascal and PCBoard PPEs, no reason for learning that at 20 when I was writing C/C++ shit and no reason now at 30+ when I'm writing webapps in PHP/js/html5/etc. But time and time again I was told that without that complicated mathematics I wouldn't become shit.
Well, now I'm making a living programming, without a degree, and without being able to derive x2 from god-knows-what. My mind has PROVEN to me that I don't need complicated math and therefore cemented my previously belief that advanced math is necessary to program.
Not once during all my years of school and university was I ever shown a use for that advanced math, even though I _begged_ for at least some connection to reality, some proof that the math is going to be useful for anything else other than passing an exam. Do my SQL queries speed up if I use cosine? Will my code autoindent properly if the square root of x^y is used? No. Instead I was told to just learn it because I'd use it "some day".
My brain is now completely, 100% closed to advanced math. So what this Edward guy in the article should do is not try to change our minds, or even change the minds of the kids of today that are being force-fed math. Instead he should concentrate his efforts on bringing the teachers (and curriculum) down to earth. Change the way math is taught. Bring in real-world examples of why derivations are somehow important. After that is done then the NEXT generation won't fucking hate math, and mathematicians, as much as use older folk do.
Fuck I hate math.