The article title isn't very accurate. It's more about how big data and analytics (whether coming from online sources or not) impact our day-to-day lives.

"[Kate Crawford] and a colleague propose a system of “due process” that would give people more legal rights to understand how data analytics are used in determinations made against them, such as denial of health insurance or a job."

The only reference to social status in the article comes at the end, citing situations where social media may be used to prioritize relief from natural disasters (if a particular neighborhood does not have this technology, there will be no data, even though there may be a larger need for assistance.)