Probably because this controller is meant to allow you to play games with a controller that you traditionally couldn't.
Even talking about competitive FPSes or DOTA sort of gets it wrong. Among the few games Valve prominently displayed in their announcement were Europa Universalis and Football Manager, turn-based mouse-driven games. That is where this controller should shine. It allows you to sit back and relax while playing thoughtful games that would be impossible with the typical gamepad.