It's a bit vague about that, but if you go to the kickstarter page, note:
> [$35 pledge]: You'll get the entire icon set when it goes public in 2014. This is the least expensive Iconic will be—at least 50% off its price at launch. Well done, bargain shopper.
So they're planning on selling it for at least $70.
Or am _I_ confused about something? It is confusing; they need some straight up explanation of the licensing.