"How would user interfaces look if we had no preconception of their analogies? No magnifying glasses for search; no cogs for settings. And then, with that tweet, I realised I had unintentionally focused on icons. It’s icons that are still the problem."
He seems to be making a leap I don't follow there. Why is the use of magnifying glasses/cogs a problem? Who are they a problem for? My 70 year old mother knows what they mean at a glance, as does my 7 year old daughter, and I doubt that many people in between struggle with their meaning.
Pictures often have more impact, and more visual appeal, than words. If I have to do a presentation and I create one that's nothing but words, my audience will typically be far less engaged than if I'd replaced most of the words with other visual clues.
And the same applies to icons. A big green tick is more immediate than a button with "OK" on it. I can spot a cog much more quickly in a screen than the word "settings" buried in a screen full of other words.
So what problem is "no icons" trying to solve?