I paid for Kippt early on because I thought it was such a nicely designed and well thought out tool. I'm really happy to see them pivoting like this because they're such a talented team. This seems like a potentially useful reorganization of their core strengths.
On the consumer side, I've since cancelled my subscription for two primary reasons: (1) it wasn't fast enough for my core use case (saving links and finding them later); and (2) none of the other features provided me with any value (indeed, they often distracted from the core case). There are simply other tools that do this better. The pivot to enterprise provides a much more unique value proposition.