Yeah that's the one! I probably should have just googled for it, but yep, that's it. My memory was a bit hazy.

About time a Maddox reference made it on here! Though is not quite the Gladwell type, his insights are interesting and had quite a few geeks visiting his site. Matter of fact it was a popular pastime during our CS Lab when our brains were fried from coding.

So, sure this stuff isn't science, but the Gladwell types also give "cultural context" to many geeks I know.