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I run our Bing for Schools program. It gets hardware in the hands of kids, teaches them digital literacy skills, and creates a safe environment for them to practice in

Yeah, all altruistic no doubt.

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Let's take altruism as "devotion to the welfare of others". It is pretty hard to argue that Bing for Schools is anything but that - we looked at what we could create that would be good for kids and then we fought our way uphill to be able to offer it. Does it gain us market share? Hopefully yes. But that doesn't make it not altruistic.

We could do what Google is doing and advertise to kids. We are choosing not to do that. How is that anything but good?

When you do something to gain market share then it's not altruistic.

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