While it may sound interesting this says absolutely nothing about the product.

"Our idea is simple - that anyone on your team should be able to use any iteration of your app or website with zero configuration."

Who is my team and what is an iteration? Zero-configuration what?

"show people the real thing without having to ask someone to run code locally, install dependencies, or configure a staging server"

So....a web hosting platform?

"What Heroku is to back-end development, Awesomebox is to front-end development"

So....a web hosting platform?

"a platform that lets you focus on what you do best"

I'm best at sleeping, drinking beer, and criticizing vague PR statements. In that case I guess they're right!