The biggest take-away I had from this is that production value, graphics packages and big studio sets aren't what attract people to some content. If the screenshot is any indication most of these videos where poorly lit handheld streams from a single camera. One hopes that if the television industry takes anything away from this it is that people care less about how you dress your show up and more about what the actual content is. If this had been covered on TV we would have had to sift through commercial breaks, into graphics outro graphics and the incessant jabbering of a couple inane hosts along with the inevitable text crawl at the bottom from viewers texting in (just to show that the network understands social media).