How to 'save' newspapers? Charge $345 for web access

After reading the article, I really can't come up with a plausible explanation for this scheme beyond incompetence and mismanagement.

I'd pondered the idea that some newspapers will keep a print sideline to hit the markets that aren't thoroughly online, but now I suspect that very few newspapers will survive as organizations in the first place. They - especially local ones - are doing everything they can to avoid adapting. They're going to crash and burn, not transform.

So it goes.

I wonder how many people actually reads the paper online.