Amazon is a big company with a lot of customers, so even if it's not that exciting as a product in and of itself, it has the possibility to be a big player. I actually use their payment system for LiberWriter, and since my customers have to sign up with them anyway, it's perfect. Also, they're pretty pleasant to deal with, by and large.

It's pretty significant when a top player does a 'me too' product. For one, amazon is providing more validation AND competition to the login and payment infrastructure area. I'm sure many entrepreneurial devs will find this interesting.

Well, it's not something truly """innovative""" like a smoke detector you can program with your computer. I'll give you that.

> or am I missing something?

Yea. It's Amazon. They're kind of a big deal.