Absorbed device users oblivious to danger

The "device" in question here is smartphones or iPods, apparently. I was hoping for penis pumps or something even more exotic: when I first read the headline, I read "(Absorbed device) users ...". That is, I thought that some medical thing where one actually absorbs the entire device was the problem.

My feeling of having a jet pack future stolen from me is even more profound: no absorbed devices for you, prole!

As a daily commuter with technology, I understand the desire to create a personal bubble and tune out your surroundings. That's one of the advantages of not driving.

Insert gameboy, walkman, newspaper, book, etc in place of phones etc and the article is the same.