Data-driven fallacy
cutchai.wordpress.com
cutchai.wordpress.com
If I were interested in investing in Twitter stock, I wouldn't be nearly as concerned with the growth of their user population as I'd be in the growth of their bottom line (profits). Oh, sorry, there are no profits.[1] As they say, "you can't make up losses on volume".
I believe the point of the quote is that they're making a loss per user
IOW, calling it I, net income per user, would have made the argument more clear.
The following paper on lucidity in scientific communication has been a big influence on my thoughts. Briefly, the author stresses that you should aim for lucid pattern repetition over gratuitious variation, i.e. the repetition of the same idea communicated in similar ways, over variety for the sake of appearing to be superficially interesting.
http://www.atm.damtp.cam.ac.uk/mcintyre/papers/LHCE/lucidity...
How about if you're trying to show in detail a small change in a large number? If the scale started at zero, all bars would look equal.
Choosing the start point is also a way to magnify perceived growth-- perhaps the growth was much stronger before that and is actually levelling off? Of course, if they had drawn 8 bars I could have said the same, so I'm not accusing them of anything; I'm simply pointing out the possibility.