Guy #3
sethgodin.typepad.com
sethgodin.typepad.com
That movement formed because the spectators could see and observe each other. As the first few individuals joined in to participate, it gave social proof and acceptance to the act.
:-)
Yes, if you're looking for insight into the growth of online movements, let me just leave you with this: online, only the vocal participants and spectators are visible. One detractor can negate a thousand, happy silent participants.
P.S. Godin's take on it is orthogonal to the interpretation of the video in the earlier mention of it here. The first time, it was about the growth of social networks; everyone was a participant in Guy #1's "network". Godin calls out "Guy #3" and frames him not as a participant in a social network, but as competitor to the founder, Guy #1. (this could really get meta, but I hope someone is getting what I am saying.)
As far as detractors...somebody could have just as easily poked fun at Guy#1 (mock dancing, throw a soft object at him, etc.), thus invalidating his own self-absorbed ecstasy, and probably making it more difficult for the observers to be converted into participants (not to mention detracting from the overall mood of the purpose of the festival).
I think a more reasonable explanation for how participation precipitated would be to look at it from the perspective of influence and the time for that influence to propagate throughout the crowd. Guy#1 takes a few minutes to influence Guy#2 to join. The two dancing together takes less time to influence Guy#3, and then the three of them take VERY little time to attract a small group, and then the whole festival jumps in...
I think that there is some value in calculating the time it takes for the group to go from one participant to many participants to see if there is an exponential growth rate taking place.
That might take the effort out of squinting too hard.
;)
It's midnight and well, I decided to do just this at 5 second intervals and then count the number of people dancing (and also flocking too the party, ie in the frame), just to get a rough idea.
0 seconds - 1
5 seconds - 1
10 seconds - 1
15 seconds - 1
20 seconds - 2
25 seconds - 2
30 seconds - 2
35 seconds - 2
40 seconds - 2
45 seconds - 2
50 seconds - 2
55 seconds - 3
60 seconds - 3
65 seconds - 3
70 seconds - 3
75 seconds - 7
80 seconds - 11
85 seconds - 17
90 seconds - 21
95 seconds - 26
100 seconds - 35
105 seconds - 46
110 seconds - 59
At this point, it became too difficult to count the number of people joining it every frame, but the data seems to indicate exponential growth.(I'm also assuming Guy #1 was dancing for some time on his own before the person with the camera decided to film it, so this would show the exponential growth more)
http://www.youtube.com/watch?v=nU7dxkIz1Vs
It seems that Guy #1 had been dancing for awhile before it really caught on.
The vast majority of the crowd showed up simply because they saw a crowd forming.
Like you implied, he didn't say "I'm going to start a dance party today"—just doing something in a certain social environment was all that was necessary...
The human mind is a weird thing. Get a bunch of them together and it's even weirder.
</devil's_advocate>
Once you add the second guy in, it becomes social.
When you add in guy #3, that's when the exponential growth happens and you achieve virality, but without guy #2 it would just be guy #1 still doing his own thing.
If we were taking this into online traffic terms I would say guy #1 is the founders, guy #2 is initial traffic that comes from advertising and being mentioned elsewhere, guy #3 are referrals from guy #2 and is the real organic growth.
While guy #3's are important for organic growth, its the guy #2's that validate guy #1. Without guy #2's hanging around, guy #3 wouln't have joined in.
So guy #2's are really the pivotal point. Like PG would say, find users that are really passionate about your product.
Guys were coming and going, but he was the one that stuck around and with such passion to get guy #3 to jump in.
Instead of copying/directly interacting with Guy #1, he instead made the idea of "Dancing on the hill" his own. That's when Guy #3 joins in, because he makes the dance his own aswell.
Perhaps there's a thought in there, about giving people the freedom to make something their own.
As jnorthop's theory that "he was not dancing to attract a crowd"... yes he was. Seth's particular version of the video starts just after he desperately implores some nearby people to get up and dance with him. Evidence: http://www.youtube.com/watch?v=Frd0CPYuZgU
Interpret that ;P
As what Seth would term the No. 1, I have found it hard to find #2 and #3.
People with skills have good jobs and responsibilities. Enticing them to believe in working for a startup is very difficult.
One key step is they can see themselves being that exciting #2 and #3 and bring the crowd to start dancing [as such]
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[1] See poll for comment on Raver himself : http://news.ycombinator.com/item?id=650958
> — Третим будешь?
Guy #2 is a wannabe.