The Future of YouTube Economy
medium.com
With over 6 billion hours of video watched per month on YouTube, there is no doubt that the future of YouTube economy is strong.
YT related businesses and startups have a combined worth of $10BN+ and raised over $3BN+ in outside investments in last 2 years. Today there are over 50 multi-channel networks (MCN), with combined reach of 700 M+ YT subscribers, generating billions of views each month.
In 2012, brands spent over $3BN+ in total on online video ads and will be spending 25x of that amount in next 5 years. Apart from ads, brands are using YouTube to engage with its audience in a meaningful way.