If you dont mind me asking, what hype are you referring to? I think a lot of people are correct in assuming that Rails is a good solution for a large (largest?) class of web applications, from cruds to crud+some ajax and so on. We know for a fact that it is working for some really successful companies, so I think depicting people as living in some dream just for rationally concluding that a particular technology will suit them is, well, a stretch.