Austenallred: Thanks for giving to me straight.

I think this seems like an "easy" thing to build in-house, but we believe getting this right will take a ton of time, which companies could put towards doing what they do best.

Here is what we have: 1. The rules engine, to track visitors and fine control who see's feature experiments and how often. 2. An analytics suite, to capture all data and show it in a form which is digestible and allows a PM to take action 3. Making overlays work cross browser and device. 4. Solution which requires absolutely no-code to get feedback on existing features. A gui where PM's can visually find features on their website, tap on them and configure them to ask for feedback.