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Rant on: Why is it that people use "Prism" as synonym for the whole state of government surveillance? PRISM is one specific program of the NSA, there is much more and there is much worse (eg TEMPORA).

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The less focused the effort, the more diluted the message.

That sounds vague and random. You could also say an un-focused effort misses the bigger picture.

Because people, including Brits, are more familiar with PRISM than TEMPORA. It has become synonymous with this scandal.

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