Excellent points:

>1) The start-up acquiring the lead list has the ability to progress the deals to closure.

We help start-ups figure out a process for doing sales. Most start-ups have some idea of how they want to do their sales and we fine tune the process with them.

>2) The start-up acquiring the lead list is able to appropriately break-down their revenue in an easily audit-able/non-modifiable manner to demonstrate which $ came from the acquired lead list(s).

We also provide monthly reporting on the response rates and so on and it helps the start-ups to understand what their ROI on the process is. In general, the money we are charging is small enough that its always ROI positive.