And even less to do with hacking...
another interesting point was how being "scientific", and looking at individual factors in isolation (e.g. vitamins) missed the forest for the trees, and did more harm than good.
another takeaway was the extent to which "studies" are pushed around/mediated by big political interests, e.g. the meat lobby and the marketing muscle (the suns, microsofts, and Extreme Programming vendors of the food world) that have a big interest in keeping the status quo.