Yep, a major argument for Safari's "reader" feature. Of course, on these crappy websites that often doesn't work either (because they purposely structured their markup to defeat it).
With that being said, yeah, being able to apply custom stylesheets to websites easily is great!
Much like everything Apple does, amirite?
> Read a tech magazine
Sounds unlikely.
> recently
Safari Reader debuted in 2010...
> that was so excited about this "amazing and ground-breaking new feature"
I believe you. Really.
> that I wondered if they had ever used Opera before.
Statistically speaking, probably not. Then again, they weren't missing out on much. Unless you like your websites rendered incorrectly.
I don't know what moves jwz to stick with green on black (yes, very retro chic, but we have colors now! Use them!), but his content (writing, whatever) I find at least occasionally of some value; without this bookmarklet, the nearly instantaneous headache would entirely prevent me reading what he has to say.
Does rebranding ever go fully successfully? Maybe it's just too early for Pocket. Also, the fact that they market themselves as "Pocket (Formerly Read It Later)" can't help.
And because of how it is worded, it doesn't sound like a brand at all. I believe it has much less cognitive overload than "pocket".
Edit: to add, I see many of the most well-remembered services tend to become verbs at one point or another. So a verb, like "read it later", will probably be more easily successful among all the noun brands which are usually favored.