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I'm amazed that reading is not about 10 times as fast as listening to someone talk in a video for most people on this site. I can't stand videos for this very reason: my time is limited, and listening to someone drawl on without being able to search or scan is maddening.

However, if they're trying to sell to people who are willing to pay for READING content, maybe it's best to have a written description.

I, for one, rarely watch videos, due to the disruption of a soundtrack to those around me (get out the headphones, etc.).

We've had quite a high conversion rate, so I'm pleased with it too. We're selling the journalist as the atomic unit instead of the story, so although people often say "why not show more content?" I don't believe they would convert anyway -- and at such an early stage, I'd rather focus on the people who are passionate about the product and journalism.