The internet is destroying their business model, or so the media dinosaurs think. The internet is made of nerds, right, computer nerds! So the dinosaurs think if they get some nerds to work from THEM, that might save them or at lest stop the internet. Like with superman and kryptonite, they're both from Krypton, right!
Computer Nerds?
Yes, the phrasing of this article is horrid, but I thought it would serve as an introductory nudge to those who haven't encountered the developer-journalist concept yet.