such entitlement! do you have any idea how publishers make money on the web?
No one is obligated to alter their own behavior in order to sustain someone else's business model. How publishers make money is their problem to solve, and if they're publishing content on the open web that's viewable with web browsers, then it's up to them to decide how to deal with the fact that some web browsers aren't going to download the ads.
They have plenty of alternative options: they can block all of the content unless ads are downloaded; they can put all of the content behind a paywall, etc. But most websites don't employ these methods, and do leave their content accessible to people who block ads.
I just want an HTML5 version of a Flash blocker.
People make their money via ads? Sure, why not. Do I always have to see those ads, and just sigh and "suck it up", even though it's potentially ruining my browsing experience? I don't think so.
Would you pay a monthly fee to all the websites that provide you content in exchange for an ad free experience?
I guess the people running those websites will have to choose between continuing to publish content on the open web, knowing that some users won't look at the ads, or putting everything behind a paywall, knowing that some users won't subscribe.
And in the end, he says that interesting content will get you "Likes," where in the current conversation of blocking ads does the visitor contribute after perusing the valuable and interesting content?
Of course whatever floats your boat as long as there's some sort of compensation for the media one is ingesting. I don't really mind non-intrusive ads all that much.
I want to be the customer, not the product being sold.