The idea is that you put in a behaviour and tell the app whether it is bad or good, and then every evening you spend 10 seconds telling the app whether you did it or not. Very soon you have a red or green patchwork of your life's choices to stare at on a daily basis.
The bad: I've been pretty honest so my results aren't great (about 60:40 green to red).
The good: I've had many occasions where I'm at the tipping point of doing or not doing something and thinking about getting that green square for the day has nudged me to do the right thing. Which I figure means it's worth it.
Since buying the app, I've lost a few kilos, been to the gym twice as often, reduced my computer games usage, almost stopped biting my nails, and cut out 90% of the fizzy drinks in my diet. Stopping eating chocolate seems to be a persistent problem though...