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Yes. Like developing Apps for clients, not consumers. They can do with the App what they like. (usually give it away for personal data).

Isn't that exactly the same conclusion as the article?

"But we should be aware of the fact that we're in the business of creating products which offer very little value to people. It's our choice if that's what we want to pursue."

I don't see those as incompatible end points.

The question becomes whether the meaning is that all smartphone apps are worthless, or that you should work on one that isn't

My goodness. What are we all doing. None of this is real :(