Anyone remember the days when you had a website with your photos on it, and you could link to and from them however you wanted? The cost of a free service is ever-increasing anti-features. Imagine if there was an easy way to buy your own premade website with your own domain name, with HTTP links to your friends' websites. Of course it wouldn't be popular because it would cost the price of a takeaway lunch and not have the magical hype feeling that a branded service does. Or maybe I'm just too old to appreciate likes and retweets :P