JustFab took Time Life's business model and applied it to shoes.
Yes people complain. http://www.consumeraffairs.com/misc/timelife.html
Yes there is a life lesson in there about reading the Terms of Service.
No, I don't think they are illegal.
No, I don't think they are the scum of the earth.
What do you want VC's to do? Not invest in profitable companies that operate with in the law?
At the same time most of Hacker News cheers on Uber which operated illegally, and was losing money.
What kinds of companies do you expect VC's to throw Millions at? Cause it seems like the ones that are legal, profitable, and "scummy" are good investments for a while.. Zynga springs to mind. Google... Quite a few people don't like PayPal, put them on the list...
Mostly though the more you talk about JustFab the more press they will get. How do you think TechCrunch picks stories? Based on what gets read. So the more you vote them up the more they will write about them, the more they write about them the more money they will raise.
Maybe I should piss off the HackerNews crowd so my company will get more press....