We're working on a "scrapbook for your life". We want to create a community of people with enriching life experiences (travel, food, etc.) This can be extended to groups of people (couples, friends, owner-pet) remembering their moments together.
In my personal case you'd have to go with a little less sizzle and a little more steak because i've already got facebook, twitter, linkedin, google+ (ugh) so I wouldn't even think of signing up until I saw something more concrete, like a demo account or something, to show me what this offers me if anything that I don't already have.
Also a nice link to some terms of service would be... nice.
How many other people are asked to write their life story? And if you're wondering what's so special about me? I don't know, I've never really understood how I'm different from other people, everybody just says I am.
We also want to treat your experiences as a story and each bit as a chapter. So I may have the chapter with my dog, on fitness, hiking Yosemite, etc.
Look at this clip from Mad Men about Don Draper pitching "The Wheel". I feel like your product falls into a similar category. This might help you refine your message or spark a new way to sell people on Cove. http://www.youtube.com/watch?v=R2bLNkCqpuY