But it has $137.17 worth of bonuses included (it's a special offer for today only) so they actually pay you $57.22 to buy it!!!

"3) Order through this pop-window! Don't order off the main website or you will end up paying the normal price of $79.95. Order here, just below for $39.95!"

There seems to be a "time-limited" 50% discount which is always available, so it ends up being $40.