How Clemson manipulates their US News ranking
insidehighered.com
insidehighered.com
Obviously, all these numbers can be gamed, and we know this from reading Joel's articles on measuring programmers. However, I wonder if universities might be rational in gaming the system, even to an extent much greater than Clemson. Five years from now, few will recall the talk featured in the article, but the positive feedback loop initiated by such a strong bump in the rankings might continue for decades. Why not take the short term ethical hit?
Years ago, my alma mater gave up on application fees, supposedly for socioeconomic justice. The reality, I suspect, is that they wanted to encourage more applicants so that they could lower their acceptance rates. The trick is to make sure that the additional applicants are complete losers that are easy to turn down and not Stanford applicants adding a safety school to the list. Why not go a step further and offer free iPods for applying? A couple of years ago one university offered cash (bookstore gift cards) to already accepted students if they retook their SATs and obtained higher scores, so there's a precedent here.
Because it's unethical?
[Edit: add a little more of my thinking.
Ethics should count towards your reputation. A reputation for honesty or dishonesty should be important professionally and publically. I think that honouring and rewarding those who get results unethically is corrosive to public expectations, leading people to expect less of others. When this percolates into public life and people have low expectations of the ethics of, say, politicians and police officers, systemic abuse of power is more possible/encouraged - since the main counterweight to such abuse is public opinion, which has had it's expecations neutered. End repetitive rant.
PS: It's not that Harvard needs to be in the top spot, but if Harvard and Yale don't make the top 10 buisness schools they are going to start over.
If people had higher standards, the cost of being unethical would be higher - hence fewer people would be unethical. A virtuous circle.
The most troubling aspect of this is that good schools feel the need to become arbitrarily more selective in order to boost their ranking.
none of the things that clemson did are secrets or new. the only thing that could be considered to possibly be unethical, imo, would be the class size shifting. but, again, this isn't new. my high school actually did this as well, in order to improve its appearance from outside metrics. and it isn't a secret. students received somewhat regular updates on what the president was doing/implementing, and i distinctly remember this being mentioned. maybe not worded the same way, but the concept was communicated.
I already thought at that point that any rankings were bullshit. That kind of manipulation makes anything +/- 10 or maybe 20 positions to be irrelevant. The problem for US News is that everyone already knows a rough ranking, and doesn't need to be told that UCLA & NYU are somewhere in the top 50 but not top 10.