The MP3 Experiment
pogue.blogs.nytimes.com
pogue.blogs.nytimes.com
Should push come to shove, I could imagine an "improv" that begins: "at 4:00AM, gather around the Bastille" ..
No ad agency or paid minion could muster the force that is "Internet People"; from Improv Everywhere, to Anonymous.
+1 to humanity.
The Internet is like alcohol in some sense. It accentuates what you would do anyway. If you want to be a loner, you can be more alone. If you want to connect, it makes it easier to connect. -- Esther Dyson
We're only just starting to find ways to connect over the internet. I suspect that there will only be more examples of things like IE as connectivity spreads.
Of course, I'm not arguing for following the crowd blindly.