http://www.amazon.com/How-Win-Friends-Influence-People/dp/06...
Especially #8
"8. Self aware, including weaknesses."
Predictably Irrational (Dan Ariely, he has some TED talks as well) http://www.amazon.com/Predictably-Irrational-Revised-Expande...
Influence, the Science of Persuasion (Robert Cialdini) http://www.amazon.com/Influence-ebook/dp/B002BD2UUC
http://startuplab.googleventures.com/public-workshops-2013-0...
And the videos : http://www.siyli.org/take-the-course/siy-curriculum/