Anyhow, I don't know why a 386 processor is required for people to want to run Unix. Unix was well established as 'the' OS for serious computing, and MSDOS was not a great alternative. Actually, MicroSoft released a lousy *nix themselves in 1980: http://en.m.wikipedia.org/wiki/Xenix
So, the idea of running Unix on PC software was mot unusual and made plenty of sense. Not necessarily for home users, but for small businesses and education professionals, who have been a significant market for personal computers all along.