So, so, so true. I've been looking for jobs in a city outside of the typical developer hotspots (Dallas) and it is absolutely insane for me to see every ad seeking something like a "programming virtuoso" (an actual quote) for fairly basic web dev. I got an email from a recruiter looking for a "top-level web developer" and then saying they would be recruiting at a nearby college job fair. (A tiny, rural college.)
Why does every business need to pretend that they are getting the best of the best? Obviously, I want to get there someday, but I'm still early in my career. I know I'm not top-level anything. It would be disingenuous and frankly delusional for me to claim such!