That would transform PizzaHut from an obnoxious ad ("seller oriented") to a genuinely useful option I would probably use on occasion ("customer oriented").
I dislike intrusive ads (and spending good money on a physical gadget just to be met by "congratulations, and incidentally you've also bought into a lifelong relationship with this pizza vendor" is intrusive).
But I don't mind being told that "newspapers are here, food is over there"; I might even find it useful at some point.
I still think it would be nice if Apple would let me hide the non-deletable apps I don't use: Let me hide the newsstand icon, pop it up again if I ever decide to subcribe to a newspaper.
But the newsstand doesn't grate me the way a permanent link to any particular magazine would. Any particular magazine is unlikely to be my favorite, it might even be one I hate. That doesn't imply that I hate magazines, newsstands, pizza or food in general.