This is because any deck playing the card typically only plays one copy, because it is bad to play in multiples.
For example, brain geyser was an easy finisher in a deck built around generating stupid amounts of mana, and it also had secondary utility. But there are many cards that can do the same job almost as well.
You'll notice the trend if you peruse lists of restricted cards. It's always the catalyst that is restricted.
Would Vendilion Clique rank higher on the list if it weren't legendary? Probably. It's not that it's a less powerful card than others higher up the list, it's that you get diminishing returns for playing more than one.
The card text on Ad Nauseum prohibits playing more than a few copies in order to make it powerful. If the card worked a different way, such as if you paid 1 life for 1 card, you would certainly be playing four of them. Would it rank higher than the catalysts? No. But that's not the point.