[...] Intel is desperately trying to figure out what to
do to combat the phones and tablets that are eating them
alive from the ankles up. It is pretty obvious that the
company both doesn’t understand what the problem is and
is actively shutting out all voices that explain it
to them.
I don't think this is true. Intel certainly understands the market and where it's headed. However they are committed to x86/64. What Intel is doing in my view is taking a series of huge but calculated risks. They seem to be betting that:- Laptops will stick around and have Intel Inside for quite a while. The market may be boring, but it will be there for years. Corporate America helps.
- Servers won't be switching to ARM any time soon (I'd argue this is the riskiest bet).
- The desktop and enthusiast/gamer PC market will be around for a while, and also won't be switching to ARM any time soon.
So all of these "shoe-ins" buy them time, and I believe they think that in time they can pull off the biggest risk of all:
- Intel is betting that the biggest differentiating factor is and will be performance per watt. They are willing to gamble that they will eventually eclipse ARM cores in this area. In their view, if they have an x86/64 core that trounces competing ARM architectures in ppw then phone, tablet, and set top manufacturers won't have a problem putting those chips in their devices.
Granted, I'm not saying I think Intel is 100% correct or that they'll succeed with their long term bets; I just don't think they are as clueless as this rant makes them out to be.
No doubt about it, though, UltraBooks DO suck.
EDIT: I'm going to revise my statement on UltraBooks. Not all of them suck. In particular, the Lenovo Yoga is fantastic.