What, and people haven't been ragging on and even trying to replace OpenGL for years? Everyone used the GPU-specific API rather than OpenGL on PS3 to make it harder to port their code, not to get the maximum possible performance? The "leading game developers" that allegedly inspired Mantle aren't going to show?
Standards are great, and I'd love OpenGL drivers to be as fast as possible, but OpenGL being what it is, this API seems pretty interesting to me.