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It seems interesting precisely because this is common on consoles and hasn't previously been a thing for mobile, no?

Perhaps this indicates yet another point of maturation for these platforms.

Plants vs Zombies 1 for Android was an Amazon store exclusive for a while, and one of the Angry Birds games was a Samsung exclusive for a bit. There were also the Tegra exclusive games, which were mostly permanent exclusives (on Android only; they were usually ports of iOS games).

or yet another point of possible lock in, which can lead to (other) monopolistic practices as time goes on.

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