This was big for me when I was applying for jobs earlier this year. Teams that had a blog, updated it reasonably often talking about their recent challenges they overcame or fun projects went a long ways in making me want to work with them. The careers page is nice, but talking don't really present the culture and specific work that gets done in a very good way.

There's a couple companies that come to mind that I feel like do a pretty good job with this - Tumblr (look at some of the intern reports from this summer and the rest of the staff blog), and Etsy's Code as Craft blog go a long ways in making their engineer teams attractive.