Booking.com App UI concept
modernmobilemachine.tumblr.com
modernmobilemachine.tumblr.com
(For someone in London, is it better to show a fun trip to Paris this weekend? vs. someone in Seattle to Paris, which is far more pricy travel plans and requires extensive travel plans for the average consumer.)
I'll be sure to post a link to more shots showcasing the Routes feature. Keep in mind Booking.com is mainly a hotel booking service, so the thinking here is that the average person may already know where they want to go, they just don't know where they're going to stay. I do think there is still an unmet need to provide an easy way to find places to go to for those who don't have any particular travel plans yet and are looking for interesting locations. I think this is a direction booking.com can go to expand their service offerings.