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In order to attract the type of high-quality companies currently fundraising on Wefunder, we've were forced to figure out how to take away all of the downsides.

The most important thing we do is manage a fund that aggregates all of the smaller investors. These investors are actually Wefunder's investors. Wefunder then makes one investment into the startup.

So the startup doesn't have to deal with dozens of investors on their cap table.

Or, put in other words, all the logistical and legal hurdles are placed on Wefunder, not the startup.

So wefunder is actually a new type of fund? Maybe an "on-demand fund?"

Does this introduce counterparty risk in some way?

For instance, if Wefunder goes broke, do the investments go down with the company or are they all in a separate entity?

> From the standpoint of a founder, I know that raising small chunks of money from lots of investors is more likely to be problematic than it is likely to be beneficial. There are numerous logistical and legal downsides to this.

We've fixed this with WeFunds - our LLC fund that bundles many small investors into a single item on a cap table, relieving the logistical and legal downsides.

We also believe in the crowd as a value-add investor. For example, Casetext (YC S13, SV Angel) is raising on Wefunder because they'd love to have lawyers who are outside the Silicon Valley bubble invest in them.

> We've fixed this with WeFunds - our LLC fund that bundles many small investors into a single item on a cap table, relieving the logistical and legal downsides.

That may solve a few of the problems with having numerous small investors, but it doesn't solve them all. For instance, if I raise $25,000 each from 20 investors who are spraying and praying with a dozens or more other startups, I have to consider that potentially none of these investors will have the motivation or wherewithal to provide additional assistance (financially or otherwise) if and when I need it.

I agree that a company dependent on the JOBS act to raise money is less attractive, but that's only one of several profiles of folks who would take advantage of the JOBS act (that's a terrible sentence, forgive me).

Companies with founders who have a fundamental problem with the VC/Entrepreneur relationship may see this as an opportunity to take their business to the people they really want to serve. The visionary customers who will be buying the first release of your product may also be interested in making a (small) early investment in your company.

There's certainly a great deal of risk for these more casual investors. They need to really understand the risk before they get involved, but investors are supposed to be evaluating their risk anyway. Hopefully companies like wefunder will do a good job of helping investors identify risk and opportunity. If they don't, other services will likely take their place.