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You know, what I would love to know is how you attracted the initial audience. This stuff is always so easy to make, but my past attempts never really got enough traffic boost. I'm wondering how you got over the 'plateau' (which in my experience seems to be ~1000 visitors a day.

This site forces you to login via facebook and then sell all your friends by forcing you to allow it to spam to all connections, thus promoting itself.

Dirty "viral" tactic.

seems Google, Facebook, Yahoo etc. have been using this practice for decades.

Sorry, forgot about this thread! We were first-to-market (may have had insider information about the Facebook Timeline launch...), and got on Mashable. Spread through the blogs and hit #1 on Google for "Cover Photos". We've stuck that #1 spot and it's where 80% of our traffic comes from.

.. but where are the ads? I don't see any.

EDIT: Oops. I've had an ad blocker installed so long I forgot it even existed. :-) Leaving my comment up though to save this discussion thread in my history. Nice site!

That is insane! How did you attract users in the beginning, and do you use the same strategy now?