BitWall Allows Publishers To Make Money Through Bitcoin Micropayments
techcrunch.com
techcrunch.com
Don't get me wrong, Bitcoin is great for some things like moderately-sized international payments, but is not designed for frequent small payments. The recommended fees are already too high for this to be practical. And if such small payments become common, they would flood the blockchain, driving fees up further as a result. If you want to see how this has played out before, look at Satoshi Dice.
How does BitWall address this problem?
If there's a payment aggregator doing this for a number of micropayment merchants, I can see some future in this. However, Bitcoin protocol is not compatible with polling transactions retrospectively, so that requires either a "credit" account or a small deposit to start with.
Satoshi Dice is an example of how not to do volume micropayments because you incurr transaction fees. If you want to do micropayments the right way, either you need to sit on top of someone else's payment network, or build your own.
The biggest fees right now are the hassles of opening and waiting for an exchange account, and the associated exchange fees associated with converting $ to bitcoin, and bitcoin to $. With something like BitWall, you can start accepting and spending bitcoin without the hassles of dealing with an exchange.
Anonymity might be an issue then, but the transaction isn't.
Even on localbitcoin prices are usually marked up above the current exchange rate over multiple points of exchange.
The biggest advantage to bitcoin is painless refunds, and of course no central authority to regulate anything.
BitWall is on my radar because my long-term startup project is, indirectly, a competitor.
Paywalls are tricky because they only work for a handful of sites. My expectation is that they don't work for the long tail; but it's the long tail where almost every website lives. In practice, use of paywalls shapes up to be a niche business model.
So when you multiply one niche (paywalls) by another niche (bitcoin), I can only suspect that they will be in for a hard ride. Especially since nothing stops the other white-label paywall platforms from adding bitcoin to their currency roster.
Also, why is there no concrete information on their site (bitwall) on what fees they charge forcing you to contact sales. Arrgh