Startups: would you sponsor a netbook?

ouriel.typepad.com

5 points·quizbiz··6 comments

I'll pay about $1 for that guy to put a FairSoftware sticker on his laptop. That sounds like the most I'd spend.

Multiply that by the space on the laptop and he could make a cool $15.

Somehow, the million-pixel homepage had more potential!

I would if you were Leah Culver: http://leahculver.com/laser-etched-laptop/

I expect that one was viewed a lot.

Like the million-dollar homepage, this is an idea that won't work a second time. Especially for a less popular blogger with cheap-looking stickers on a cheap netbook.

That is why I said I would only do it if he was Leah Culver ;-)

I think for tech celebrities it would work again and again, though. If you know somebody tends to be in the spotlight, and tends to drag a notebook around, it seems like a good way to advertise.

Maybe if the guy created a web site that presents target bloggers, and advertisers could decide who they want to sponsor, it could work? Some of those bloggers might be able to make a convincing case. Then again the ones who go to all the conferences and are popular there can usually afford their own netbooks.

No. The likelihood of someone seeing it, remembering it for later, going to your site, and using your product is slim. I can't see a decent (read: any) ROI coming out of it.

As a matter of principle - I don't pay to advertise my start-up.

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