But Take 2 has to share that revenue with retailers. Minecraft has direct sales, no?
The Mojang and Notch AB financial records are public -- as it is the way Sweden works -- by the way, if for whatever reason you want to look into the money that they're making.
A cut through the iOS store, a cut through the Google Play store, a cut through Xbox Live Arcade Marketplace.
The IGN article says Minecraft sold 12 million on PC, so it's paying cuts on the other 21 million.