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They should've moved to Android by 2011, when it was obvious that it was going to become dominant. If they'd built touchscreen phones with slide-out keyboards (like the Motorola Droid) and built an Android-based OS that also included their proprietary messaging and email solutions, I imagine they would be quite successful now.

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Not sure if you are tolling, but to move to Android by 2011 they would have had to start in 2010 or 2009. The first Android release was September 23, 2008 and you remember how ummm "good" it was right? And on so many devices too and "obvious" that it was going to become dominant. So they could either keep printing money with their existing OS they own and know or migrate to an unknown and new operating system made by some other company with unknown problems...

I had a meeting with a BB VP in 2009. I had seen my friend's HTC and asked what we were doing in response to Android.

He asked me, "What's Android?"

I think they would have had to drive two different product lines, their traditional BBs (I know a few people who still cling to theirs) and some kind of AndroidBB. But marketing that and differentiating the two lines would have been a royal mess.

They had two CEOs. Let each take one platform.

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