Somehow, companies like Apple (and nVidia) get to call themselves "completely vertically integrated" even though they don't own any fabs. I've never understood this.
This happened even here in HN, I think these guys are the equivalent of the MS fans back at the time of the dot-com bubble telling how MS would rule the world.
EDIT: a "this" became "these"
(I suppose one question is when Google will get one...)